What Is Digital Marketing?

Digital marketing is the promotion of products, services, or brands using online platforms and digital technologies. It includes channels such as search engines, social media, email, websites, and mobile apps. Digital marketing helps businesses reach a global audience, target specific customers, and measure campaign performance in real time. Common strategies include search engine optimization (SEO), social media marketing, content marketing, pay-per-click advertising, and email campaigns. With the growing use of smartphones and the internet, digital marketing has become essential for businesses to build brand awareness, engage customers, and drive sales in a cost-effective and measurable way.